This project aimed to help users take action (book a room, reserve a table, join a class) directly through Google Maps and search results. The main challenge was to provide a unified transaction flow for the end-user, while giving businesses flexible options to integrate into our transaction framework. Our solution focused on looking at each vertical to see what is appropriate and what level of integration makes sense. This resulted in a flexible framework that allowed us to work with various vertical teams while giving the end-user a familiar transaction flow across Google.
Role: Design Manager